RAM Tracking

  • 1 January 2013
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RAM Tracking is a cloud-based vehicle tracking solution that enables business owners and fleet managers to view the position of their mobile workforce. The system uses web version for fleet managers and mobile app for drivers.

  • Role: Lead UX, Product Owner
  • Location: Leeds, Remote

Challenge

For nearly a decade, RAM Tracking had been operating on an outdated, non-scalable system, hindering the addition of new features and expansion into international markets with local variations and translations. Additionally, existing users have grown dissatisfied with the system's outdated appearance and lack of intuitive features.

The objective was to rewrite the current system into a new, user-friendly interface platform.

 

Approach

The initial project phase involved strategising the approach to re-platforming for a seamless shift from the existing system to the new one.

During my early UX responsibilities, conducting user research was crucial to identify user frustrations and challenges. I organised user interviews both remotely and in-person, compiling them into brief videos presented to the Board.

Additionally, I developed service blueprints to outline processes and identify areas for enhancement.

 

For the next phase, I organised collaborative workshops involving stakeholders from different departments, including our international offices, to gather insights and understand their needs. The outcome was a layout and structure that received positive feedback from everyone involved.

 

Result

Although the new system is only available to test users, it has completely transformed from the old design to a new user-friendly interface that is being run using latest technologies.

 

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