Booking.com is one of the largest online travel agencies with head quarters in Amsterdam and Manchester. Its portfolio consists of Booking.com, rentalcars.com, Kayak, Agoda and Open Table.

 

Research

White Labels

Conducted a thorough process mapping exercise to identify inefficiencies and uncover potential areas for improvement.

 

 

Wireframes and Designs

Rideways (currently taxi.booking.com)

Designed and implemented the initial version of taxi.booking.com utilising Bootstrap's efficient front-end development tools.

 

Easycar Transfers

Designed and built affilitate site for easyCar, amongst other numerous affiliate sites for brands such as easyJet, QatarAirways, TigerAir, and eSky

Cross-selling

Developed and deployed cross-selling widgets across partner platforms, including a custom dual tab integration with PrimeraAir to streamline the booking process for complementary services.

 

 

Rentalcars.com Mobile site

Implemented a rigorous A/B testing strategy across the booking process, iteratively improving user experience and conversion at every touchpoint.